To create an innovative and technology driven activation for ECU’s Open Day in order to create a positive impression on potential students as well as heighten social media buzz for the university.
Inspired by the Bullet Time cinematography effects in The Matrix, Lux decided to build a 180 Degree Dynamic Photo Booth from scratch. Using an array of 36 Canon DSLR Cameras and a custom-made shutter release system, we were able to capture a moment frozen in time, which was then converted into a short matrix style motion clip.
An online competition was launched to reward the top 5 most popular videos that were shared on social media with the #ECU25. Utilising a cloud video sharing app, it allowed the videos to reach the social media sphere within 2 minutes of having the photos taken.
The response received was overwhelming with more than 30,000 impressions made on Facebook, Instagram and Twitter combined.
Since its inception in 2003, Lux Events has grown from a two-person team to one of WA’s largest event production companies offering fully integrated, turn-key events management and production services solutions to clients.